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Put a Pin in it. 

Role(s)

Social Media Manager

Social Media Strategist

Designer

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PicMonkey Pinterest Optimization

  • 20% increase in revenue from Pinterest traffic

  • Monthly views jumped from 7M to 10M

  • 25% increase in engagement

  • 25% growth in brand impressions

What We Did

Completely revamped PicMonkey's Pinterest strategy:

  • Conducted comprehensive Pinterest audit

  • Updated all Pins to match current UI

  • Created cohesive desktop/mobile experience

  • Developed conversion-focused content

  • Modernized visual presentation

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The Challenge

  • 322M monthly Pinterest users required strategic approach

  • Outdated Pins creating confusing user experience

  • Inconsistency between Pin UI and current platform

  • High monthly views (7M) but low conversion rate

  • Need to maintain engagement during UI update

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Strategy & Impact

Content Optimization:

Business Impact:

  • Streamlined user journey from Pin to platform

  • Created consistent cross-platform experience

  • Focused on tutorial content that converts

  • Established clear visual brand identity

  • Achieved significant revenue growth

  • Expanded monthly audience by 3M

  • Increased engagement metrics

  • Strengthened brand presence

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