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Stand up. Speak out. #choosethefight

Role(s)

Content and social media manager

Empowering Women's Stories Through Video & Social

  • Produced episodic video series featuring 3 powerful women

  • Created engaging social media movement

  • Built supportive community platform

  • Generated user-generated content through #choosethefight

What We Did

Created multi-platform storytelling campaign:

  • Produced "The Good Fight" video series

  • Featured inspiring leaders: Jaime King, Jackie Cruz, and Paula Begoun

  • Developed custom landing page

  • Launched social media hashtag campaign

  • Created safe space for sharing personal stories

The Challenge

  • Women facing daily confidence challenges

  • Need for authentic representation

  • Difficulty in discussing personal struggles

  • Importance of creating safe sharing space

  • Building meaningful connections

Strategy & Impact

  • Showcased real stories of struggle and triumph

  • Created episodic video content

  • Integrated social media engagement

  • Built supportive community platform

  • Empowered women to share their stories

  • Created platform for authentic expression

  • Generated organic user content

  • Built lasting connections through shared experiences

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