Nailing social.
Role(s)
Social Media Strategist
Community Manager
Content Creator
CND Social Media Revitalization
-
Grew fan base by 25%
-
Increased post impressions by 84%
-
Boosted YouTube views by 147% (peak: 20K views)
-
Enhanced post reach by 90%
-
Transformed social presence across platforms
The Challenge(s)
1. no clear vision
-
Only 142k Instagram followers vs competitor's 2.2M
-
Unfocused multi-platform strategy
-
Needed to attract younger, digital-savvy audience
-
Premium brand competing with lower-priced alternatives
2. Content gaps
-
Inconsistent social media presence
-
Unstructured content approach
-
Low engagement rates
-
Scattered brand messaging
Strategy & Impact
In response to CND's social media challenges, we initiated a comprehensive strategy overhaul, centering our efforts on Instagram.
Platform Optimization:
Business
Impact:
-
Revitalized Instagram strategy
-
Enhanced YouTube content performance
-
Created cohesive cross-platform presence
-
Developed targeted content strategy
-
Significant follower growth
-
Nearly doubled post reach
-
More than doubled video views
-
Enhanced brand positioning against competitors
-
Strengthened market leader position
-
Developed targeted content strategy
Results
(HOVER OVER IMAGE)
New Followers
Grew Fan base
Up by 25%
New Followers
Increase in Youtube views
Up by 147%
New Followers
increase in post impressions
Up by 84%
New Followers
Over 20K
highest views for a video post
New Followers
4184 engagement
Most
engaging
post
New Followers
Up by 91%
increase in post reach
