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Role(s)
Social media manager
Event lead
Producer
Host
Content creator
PicMonkey Road Trip Campaign
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10 sold-out meetups across 8 cities
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Converted free users to PicMonkey Pro
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Partnered with FundWomen and Creative Space
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Hosted engaging Q&A panels
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Successfully entered Cliquish network
What We Did
Created nationwide grassroots campaign targeting female entrepreneurs:
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Organized intimate meetup events
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Connected directly with current users (Q&A)
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Built partnerships with women-focused organizations
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Created personal connecations at scale
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Facilitated peer-to-peer learning opportunities
The Challenge
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Needed to reach a new audience of female entrepreneurs
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Required deeper understanding of user needs
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Had to move beyond product-focused selling
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Needed personal connection at scale
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Required fresh approach to marketing strategy
Strategy & Impact
Community
Building:
Business Impact:
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Created intimate, valuable networking spaces
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Built direct relationships with power users
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Facilitated authentic peer connections
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Established PicMonkey as partner in the entrepreneurial journey
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Successfully converted free users to Pro
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Expanded into new markets
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Created replicable event model
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Built lasting community partnerships
