
Turns Out I'm 100% That Boss
Role(s)
Social media manager
Producer
Event Support
Content creator
Create & Cultivate x
PicMonkey Partnership
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Over 500 users invited into PicMonkey
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Featured on C&C Instagram feed (FOC - typically costs $10k+)
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Created partnerships with numerous SMBs
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Established long-term relationship with Create & Cultivate Team
What We Did
Connected with entrepreneurial women through Create & Cultivate:
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Targeted new audience of creative entrepreneurs
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Developed strategic presence at C&C events
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Built meaningful relationships with SMB community
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Created value-driven integration opportunities



The Challenge

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Minority position in app-focused sponsor landscape
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Lack of tangible product for attendees
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Need to establish relevance with new target audience
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Required demonstrating immediate value to users
Strategy & Impact
Partnership
innovation
Business Impact:
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Built lasting relationship with C&C team
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Created tangible value for entrepreneurial audience
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Established PicMonkey as essential business tool
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Generated organic platform adoption
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Successfully entered new market segment
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Achieved premium placement without typical costs
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Created scalable partnership model
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Built authentic connections with target users



