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Turning trends into treasure

Role(s)

Lead Social media manager

Lead content creator

Strategist

Picsart's viral trend campaign

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  • 27M social media impressions

  • $1.1M Revenue

  • 6.6M Downloads

  • 21 Days

  • 150K trial subscriptions

  • 382K engagements

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What we did

Capitalized on a viral TikTok trend using Picsart's Swirl Tool to create custom iPhone planet wallpapers through:

  • 2 TikTok videos

  • 4 Instagram Stories

  • 2 Instagram Reels

  • 2 Idea Pins

  • Strategic in-app banners

  • Targeted email campaigns

Original video

The Challenge

  • Critical 24-hour window to leverage viral trend during peak holiday season

  • 90% of team on seasonal vacation during highest user engagement period

  • Required orchestrating multiple channels with minimal resources

  • Needed to stand out in saturated holiday social media landscape

  • Historical difficulty in converting social trends to business metrics

Strategy & impact

Rapid Response:

  • Deployed Trend Response Plan within 4 hours of trend detection

  • Coordinated cross-functional teams despite holiday scheduling

  • Achieved 100% campaign deployment within 24 hours

Channel Optimization:

  • Deployed Trend Response Plan within 4 hours of trend detection

  • Coordinated cross-functional teams despite holiday scheduling

  • Achieved 100% campaign deployment within 24 hours

Business Impact:

  • Set company record for revenue generated from social trend

  • Established new benchmark for holiday campaign performance

  • Created replicable framework for future trend response

  • Demonstrated measurable ROI from social media investment

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