Hey there!

Hey there! Thanks for stopping by. I’m a social media strategist who thrives on turning culture into measurable results. From scaling Picsart’s TikTok to 2.5M Gen-Z followers, to launching Birdy Grey’s Suits division with $2M in revenue on limited creative assets, to revitalizing CND with a year’s worth of content spun from a single fashion shoot — I’ve learned how to make social work harder, smarter, and longer.

 

I’ve transformed insights into events with waitlists, built UGC pipelines that extended wedding timelines into months of content, and created campaigns like Birdy Grey’s “Name of Honor” contest that sparked excitement without big marketing spends.

 

When I’m not diving into analytics or creative strategy, I’m building genuine communities, experimenting with AI-powered content workflows, and pushing brands into cultural moments people actually want to share.

 

👉 Curious for a quick hit of results? Check out my Social Bites here.